"Transfer of value" is the funneling of value away from creators to a number of online platforms

 

 

In short,

Platform services dominate the online market for cultural and creative works.

They are primarily built on user uploaded content or the aggregation of existing content, and far too often, they provide little or no return to the creators of the works.

This has generated a ‘transfer of value’, as the value of cultural and creative works is now completely retained by the platform services instead of going to the creators.

This transfer of value has created an inefficient and unfair market that threatens the long term health of the EU’s cultural and creative sectors and the success of the Digital Single Market.

 

 

How Article 13 and Recital 38 address the problem

 

 

 

 

Some important aspects need to be taken into account when analysing the Commission's proposal

 

 

 

 

 

 

 

 

Read GESAC's resources on the transfer of value here.

 

Read more from academics and other sources on the Copyright Directive and its attempt to tackle the transfer of value.

 

Read GESAC's in-depth views and explanations on the most debated aspects of the Transfer of Value/Value Gap proposals.