PRS for Music has launched Streamfair, a new campaign to raise awareness about the need for legislative reform to ensure music creators are properly remunerated in the streaming market.
The collecting society, which represents more than 110,000 songwriters, composers and music publishers, says the initiative will focus on four key areas: copyright legislation, online licensing, promoting the value of music creators and education.
First and foremost, Streamfair is calling for legal clarity on who can benefit from ‘safe harbour’ provisions, which were originally introduced to support investment and innovation for internet service providers.
The organisation is concerned that some online content providers – such as User Generated Content (UGC) services – rely on these provisions to avoid paying proper licence fees and are threatening the long term sustainability and growth of the online music market.