2 December 2015

France Créative releases 2nd Economic overview of Culture & Creation in France

Last week, EY (the former Ernst & Young) came out with an update of its analysis of the creative and cultural industries (CCIs) in France. Supported by the 19 CCI organisations of the France Créative Alliance and looking into 10 separate sectors, EY updated its previous study released in 2013 with new numbers, revealing the current state of play in France.

The study shows that French CCIs have experienced a consistent growth (1.2% between 2010 and 2013), exceeding that of the rest of the French economy (0.9% for the same time period. CCI count some 1.3 million jobs; double the car industry’s employment numbers, and 8 times that of the chemical industry.

The digital markets, although experiencing massive growth, are far from compensating the loss of revenues from more traditional sources. When adding to that the consistent decrease in public support (1.6% per year between 2010 and 2103), it is no wonder the study has been named “creation under tension”.

The France Créative Alliance has taken it upon itself to remind us that “culture and creation are an opportunity for our country and all others. This study illustrates the necessity to support our sectors in order to confirm and develop their social and economic potential.”

The study (in French) can be downloaded at www.francecreative.fr and at www.ey.com/FR/ICC.

You can find the press release (in English) here.

Policies

Artificial intelligence

Artificial intelligence brings about many new opportunities for our lives, including in the field of culture and creativity, but its applications also raise a number of ethical and legal questions due to their wide-spread uncontrolled and unchecked usage.

Policies

Music Streaming

Music streaming has unquestionably become the predominant means of enjoying music, replacing traditional physical media and expanded far beyond the live sector by providing user-friendly, high quality, and affordable access to the largest possible repertoire anytime, anywhere, online, or offline.

Songs and compositions are at the heart of this thriving market, which counts 524 million users on subscription-based music services globally, reaches more than 2 billion users including the streaming on UGC platforms, and offers more than 70 million tracks from approximately 8 million artists.

Yet, the authors and composers cannot benefit adequately from this success, and the debate over unfairness of this market is gaining traction across Europe and around the world.

There is a need to look more closely at how songwriters and composers are connected to this thriving economy and what can be done to improve their currently neglected situation.

Read below to find out more about the Music Streaming market.

Policies

Buy-out contracts: a dangerous threat to European creators

European music creators (composers, lyricists etc.) are being forced to forsake thousands of euros in future earnings by draconian ‘work made for hire’ (WMH) and buy-out contracts.

Online audiovisual services and broadcasters that are mainly US-based are forcing music creators to accept such contracts, which enforce a one-time payment in exchange for their rights.

Given the worldwide popularity of shows and series on platforms like Netflix, Amazon, Disney etc., and their replay value, the audiovisual market represents an important revenue stream for creators. Soundtracks alone are part and parcel of series and often attract a similar amount of popularity, massively boosting sales, streams and the worldwide fanbase of their authors.

Read below to find out how video on demand (VOD) platforms and broadcasters are circumventing EU law and what can be done about it.

Policies

Authors’ societies & the collective management model

Authors’ societies are hugely beneficial to both authors (creators), users (platforms and services), and the broader public.

Beyond benefiting these different groups, authors’ societies also support the broader cultural ecosystem by funding and promoting cultural and creative initiatives.

Below are five key benefits to authors’ societies and the collective management model.

Policies

The Copyright Directive

In April 2019, the Directive on Copyright in the Digital Single Market was formally adopted, a change that will positively transform authors’ rights throughout the EU. Each member state now has until 7 June 2021 to transpose the Directive into their respective national law.

This reform is an opportunity to address pressing issues for authors in the Digital Single Market and will promote the growth of Europe’s creative and cultural industries (CCIs) – a major driver of Europe’s economy.

One of the biggest achievements of this new piece of legislation was to address the
‘Transfer of Value’ problem, a priority issue for all European creators.

Below are some of the Directive’s key areas that will affect creators and those who profit from their work.