3 April 2020

Livelihoods are on the line: GESAC co-signs music sector letter

GESAC has co-signed the following open letter urging national governments and the EU to invest in the cultural sector to avert long-term turmoil and help heal the social and economic impacts of the COVID-19 pandemic.

Music sector joins together to call for EU and national investment to address current crisis and promote diversity

Music is one of the first sectors hit by the unprecedented COVID-19 crisis. It will also be one of the last.

As borders close, venues as well as festivals suspend their activities, performances are cancelled, group activity is stopped, shops close, and new releases are put on hold, the entire creative value chain is stalling. Artists and their management, performers, composers, songwriters, music educators, conductors, booking agents, record shops, labels, publishers, distributors, promoters, manufacturers, technicians, events managers and event staff count among the many actors of the ecosystem whose livelihoods are on the line.

These risks will persist, even after the public health emergency is solved. The stark reality is that profound harm will be felt long into 2021 due to how the music ecosystem operates.

In light of this dire situation, we call for emergency as well as sustainable public support and structural policies at EU, national, regional and local level to consolidate the music ecosystem, and help it thrive again in all its diversity.

The undersigned music organisations urge Member States and the European Commission to take a stance and significantly increase the national and EU budgets dedicated to culture, and within that to music. Secondly, under the EU Coronavirus Response Investment Initiative, it is imperative that each Member State provides Europe’s creative sector with swift and comprehensive access to Structural Funds in order to offset the harm in the shorter term.

The full magnitude of the current turmoil will build for months and the number of casualties will be high. Even when the complete standstill ends, the crisis will continue due to hyper saturation of events and new releases and audiences will be unpredictable.

All this points to a slow recovery, with less job opportunities, less participation in music and less room for artistic risk-taking. Jobs and diversity are at stake.

At the same time, we see how important the cultural sectors are in promoting solidarity and in providing rallying points. Within the confines of their homes, artists and DJs have been streaming their own live performances to fight isolation by engaging online communities. Drawing upon the example of Italy, citizens from across Europe gather on their balconies to play music and regain a shared sense of common purpose.

This reminds us that music is a vehicle to recreate a sense of community. In times of containment and pressure, music builds bridges between individuals and cultures irrespective of social, ethnic, cultural backgrounds.

Music and culture are essential to offer citizens the renewed social and cultural bond that Europe will sorely need.

As decision makers reflect on how to address the crisis, culture must be recognised as a priority sector.

The undersigned organisations

AEC, Association Européenne des Conservatoires, Académies de Musique et Musikhochschulen

CIME/ICEM, International Confederation of Electroacoustic Music

DME, Digital Music Europe

ECA-EC, European Choral Association – Europa Cantat

ECSA, European Composer and Songwriter Alliance

EFNYO, European Federation of National Youth Orchestas

EMC, European Music Council

EMCY, European Union of Music Competitions for Youth

EMEE, European Music Exporters Exchange

EMMA, European Music Managers Alliance

EOFed, European Orchestra Federation

ETEP, European Talent Exchange Programme

Europavox

EJN, Europe Jazz Network

EVTA, European Voice Teachers Association

FIM, International Federation of Musicians

GESAC, the European Authors Societies

IAMIC, International Association of Music Centres

IAO, International Artist Organisation of Music

ICAS, International Cities of Advanced Sound

ICMP, International Confederation of Music Publishers

ICSM, International Society for Contemporary Music

IFPI, International Federation of the Phonographic Industry

IMMF, International Music Managers Forum

IMPF, Independent Music Publishers International Forum

IMPALA, Independent music compagnies associations

INES, Innovation Network of European Showcases

JMI, Jeunesses Musicales International

JUMP, European Music Market Accelerator

Keychange

Live DMA, European network for music venues and festivals

Liveurope, the platform for new European Talent

Pearle*, Live Performance Europe

SHAPE, Sound Heterogenous Art and Performance in Europe

REMA, European Early Music Network

We are Europe

Yourope, the European festival Association

Policies

Artificial intelligence

Artificial intelligence brings about many new opportunities for our lives, including in the field of culture and creativity, but its applications also raise a number of ethical and legal questions due to their wide-spread uncontrolled and unchecked usage.

Policies

Music Streaming

Music streaming has unquestionably become the predominant means of enjoying music, replacing traditional physical media and expanded far beyond the live sector by providing user-friendly, high quality, and affordable access to the largest possible repertoire anytime, anywhere, online, or offline.

Songs and compositions are at the heart of this thriving market, which counts 524 million users on subscription-based music services globally, reaches more than 2 billion users including the streaming on UGC platforms, and offers more than 70 million tracks from approximately 8 million artists.

Yet, the authors and composers cannot benefit adequately from this success, and the debate over unfairness of this market is gaining traction across Europe and around the world.

There is a need to look more closely at how songwriters and composers are connected to this thriving economy and what can be done to improve their currently neglected situation.

Read below to find out more about the Music Streaming market.

Policies

Buy-out contracts: a dangerous threat to European creators

European music creators (composers, lyricists etc.) are being forced to forsake thousands of euros in future earnings by draconian ‘work made for hire’ (WMH) and buy-out contracts.

Online audiovisual services and broadcasters that are mainly US-based are forcing music creators to accept such contracts, which enforce a one-time payment in exchange for their rights.

Given the worldwide popularity of shows and series on platforms like Netflix, Amazon, Disney etc., and their replay value, the audiovisual market represents an important revenue stream for creators. Soundtracks alone are part and parcel of series and often attract a similar amount of popularity, massively boosting sales, streams and the worldwide fanbase of their authors.

Read below to find out how video on demand (VOD) platforms and broadcasters are circumventing EU law and what can be done about it.

Policies

Authors’ societies & the collective management model

Authors’ societies are hugely beneficial to both authors (creators), users (platforms and services), and the broader public.

Beyond benefiting these different groups, authors’ societies also support the broader cultural ecosystem by funding and promoting cultural and creative initiatives.

Below are five key benefits to authors’ societies and the collective management model.

Policies

The Copyright Directive

In April 2019, the Directive on Copyright in the Digital Single Market was formally adopted, a change that will positively transform authors’ rights throughout the EU. Each member state now has until 7 June 2021 to transpose the Directive into their respective national law.

This reform is an opportunity to address pressing issues for authors in the Digital Single Market and will promote the growth of Europe’s creative and cultural industries (CCIs) – a major driver of Europe’s economy.

One of the biggest achievements of this new piece of legislation was to address the
‘Transfer of Value’ problem, a priority issue for all European creators.

Below are some of the Directive’s key areas that will affect creators and those who profit from their work.