UK creative industries launch campaign to promote value of creativity
Last week, creative industries in the UK, together with the UK government, released the first TV ad in its education and TV advertising campaign that aims to promote the value of creativity and urges consumers to “keep it #genuine”.
The initiative Is called “Get it Right” and encourages respect for the value of creativity in the UK and boosts consumer awareness and use of the wide range of legal sources of content available to them.
Find out more here.
Policies
Artificial intelligence
Artificial intelligence brings about many new opportunities for our lives, including in the field of culture and creativity, but its applications also raise a number of ethical and legal questions due to their wide-spread uncontrolled and unchecked usage.
Policies
Music Streaming
Music streaming has unquestionably become the predominant means of enjoying music, replacing traditional physical media and expanded far beyond the live sector by providing user-friendly, high quality, and affordable access to the largest possible repertoire anytime, anywhere, online, or offline.
Songs and compositions are at the heart of this thriving market, which counts 524 million users on subscription-based music services globally, reaches more than 2 billion users including the streaming on UGC platforms, and offers more than 70 million tracks from approximately 8 million artists.
Yet, the authors and composers cannot benefit adequately from this success, and the debate over unfairness of this market is gaining traction across Europe and around the world.
There is a need to look more closely at how songwriters and composers are connected to this thriving economy and what can be done to improve their currently neglected situation.
Read below to find out more about the Music Streaming market.
Policies
Buy-out contracts: a dangerous threat to European creators
European music creators (composers, lyricists etc.) are being forced to forsake thousands of euros in future earnings by draconian ‘work made for hire’ (WMH) and buy-out contracts.
Online audiovisual services and broadcasters that are mainly US-based are forcing music creators to accept such contracts, which enforce a one-time payment in exchange for their rights.
Given the worldwide popularity of shows and series on platforms like Netflix, Amazon, Disney etc., and their replay value, the audiovisual market represents an important revenue stream for creators. Soundtracks alone are part and parcel of series and often attract a similar amount of popularity, massively boosting sales, streams and the worldwide fanbase of their authors.
Read below to find out how video on demand (VOD) platforms and broadcasters are circumventing EU law and what can be done about it.
Policies
Authors’ societies & the collective management model
Authors’ societies are hugely beneficial to both authors (creators), users (platforms and services), and the broader public.
Beyond benefiting these different groups, authors’ societies also support the broader cultural ecosystem by funding and promoting cultural and creative initiatives.
Below are five key benefits to authors’ societies and the collective management model.
Policies
The Copyright Directive
In April 2019, the Directive on Copyright in the Digital Single Market was formally adopted, a change that will positively transform authors’ rights throughout the EU. Each member state now has until 7 June 2021 to transpose the Directive into their respective national law.
This reform is an opportunity to address pressing issues for authors in the Digital Single Market and will promote the growth of Europe’s creative and cultural industries (CCIs) – a major driver of Europe’s economy.
One of the biggest achievements of this new piece of legislation was to address the
‘Transfer of Value’ problem, a priority issue for all European creators.
Below are some of the Directive’s key areas that will affect creators and those who profit from their work.